A US general contractor, Alliance Nationwide Exposition is offering testing at the point of entry for all staff and delegates in an effort to get events happening again. If only testing was this easy in the UK - if it was, could this offer atendees and organisers the confidence?
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In the short term, while the accuracy of tests is dubious, attendees will tend to not trust test results that are positive, and will tend to over-trust test results that are negative. And if a significant investment in an event admission is forfeited due to a dubious test, attendees will be upset with the event organizer. I think tickets/registration fees will have to be either very low or refundable for a much wider collection of reasons, and this liability will have to be borne by the organizer and their sponsors. Otherwise, as is mentioned above, attendees will be reluctant to buy tickets too far in advance, or not attend at all.